Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture's most influential forms communicates normative ideas about masculinity and femininity. In striking visual detail, The Codes of Ge...$社会学上教授放给我们看的。主要讲广告中女性被固定地以submissive, dependent & powerless的形象呈现。有些地方略极端了些，而且比较片面，但提到的几个点和各种对比都是以前没有真正意识到过。$看到“传统的”3P的时候全班都笑了。$大众媒体是如何定义女性并固定为社会话语的 从广告身体动作行为出发 这个角度还蛮有意思的$melody课上看的，没看完，感觉挺不错的，观看过程中默默好奇他们到底coding了多少照片$讲得比较细，但是涉及面比较小
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